Sunrise Coffee.

Sunrise Coffee is a Japanese-inspired bakery and coffee shop based in Warwick, specialising in artisan coffee, matcha and playful baked goods. They approached us to create a full brand identity system that would stand out locally while carrying the fun, quirky energy of Japanese café culture.

Our goal was to build a vibrant, unified brand world that feels bold, modern, and instantly recognisable — from the packaging you take away to the website you browse at home. Every touchpoint needed to stay consistent while sparking joy and curiosity.

Brand Identity

• Developed a logo system centred around a bold sun/smile mark, designed to feel approachable and energetic.

• Crafted a colour palette of strong yellows and deep blacks to reflect both morning warmth and high-impact visibility.

• Designed a typography system balancing playful headline fonts with clear, legible body type.

• Created a set of custom illustrations influenced by Japanese character culture, adding humour and charm across all assets.

Print & Packaging

• Designed takeaway cups with bold wraps and illustration details, making every coffee Instagram-ready.

• Created packaging for bakery items (bags, wraps, labels) with consistent brand storytelling.

• Rolled out posters, menus, and signage for in-store displays — ensuring the environment felt as “on brand” as the products.

Digital

• Designed and launched a website that mirrored the in-store experience — bright, fun, and user-friendly.

• Ensured the digital design carried through the same playful illustrations and bold typography for consistency.

• Focused on a simple structure to make browsing menus and discovering products effortless.

Marketing Collateral

• Produced launch materials to promote Sunrise Coffee locally and online.

• Extended the illustration system to social assets, making the brand distinctive across every platform.

The end result is a brand that feels cohesive, full of energy, and unmistakably Sunrise Coffee — a coffee shop where fun and flavour meet, online and offline.