Sunrise Coffee.

Sunrise Coffee is a Japanese-inspired bakery and coffee shop based in Warwick, specialising in artisan coffee, matcha and playful baked goods. They approached us to create a full brand identity system that would stand out locally while carrying the fun, quirky energy of Japanese café culture.

Our goal was to build a vibrant, unified brand world that feels bold, modern, and instantly recognisable — from the packaging you take away to the website you browse at home. Every touchpoint needed to stay consistent while sparking joy and curiosity.

Brand Identity

Developed a logo system centred around a bold sun/smile mark, designed to feel approachable and energetic.
Crafted a colour palette of strong yellows and deep blacks to reflect both morning warmth and high-impact visibility.
Designed a typography system balancing playful headline fonts with clear, legible body type.
Created a set of custom illustrations influenced by Japanese character culture, adding humour and charm across all assets.

Print & Packaging

Designed takeaway cups with bold wraps and illustration details, making every coffee Instagram-ready.
Created packaging for bakery items (bags, wraps, labels) with consistent brand storytelling.
Rolled out posters, menus, and signage for in-store displays — ensuring the environment felt as “on brand” as the products.

Digital

Designed and launched a website that mirrored the in-store experience — bright, fun, and user-friendly.
Ensured the digital design carried through the same playful illustrations and bold typography for consistency.
Focused on a simple structure to make browsing menus and discovering products effortless.

Marketing Collateral

Produced launch materials to promote Sunrise Coffee locally and online.
Extended the illustration system to social assets, making the brand distinctive across every platform.

The end result is a brand that feels cohesive, full of energy, and unmistakably Sunrise Coffee — a coffee shop where fun and flavour meet, online and offline.