Wetton&Co · Brighton · London · UK
Brand strategy & identity design
Give your business a clear position and a visual identity people can recognise. Wetton&Co brings strategy and design together for new brands, growing businesses and established teams ready for a change.
Start with the business problem
A brand project should answer who you serve, why customers should choose you and how that difference appears across your business. We use those decisions to guide the identity, rather than treating a logo as the whole brief.
What can the project include?
- Brand discovery: your audience, competitors, ambitions and current materials.
- Positioning: a clear proposition and priorities for the brand.
- Visual identity: logo, typography, colour and a supporting graphic language.
- Guidelines and rollout: agreed rules and assets for the touchpoints your team needs.
Deliverables are agreed in the proposal. Naming, copywriting, motion, packaging and website work can be scoped separately where needed.
See the work
Explore Core Padel and Holistic Nomad’s brand identity and website to see how the studio’s design work appears in practice.
How we work
- Define: agree the challenge, decision makers, deliverables and measures of success.
- Explore: develop and discuss creative directions against the brief.
- Refine: build the chosen direction into a coherent identity.
- Launch: prepare the agreed files, guidance and rollout assets.
Your questions, answered
Can you work with an existing identity?
Yes. The starting point can be an audit and a focused refresh, or a wider rebrand if the current identity no longer fits the business.
How much does a branding project cost?
We quote for the agreed scope. Share your goals, budget, deadline and required deliverables so we can assess fit and prepare a relevant proposal. See our guide to comparing branding quotes.
How long will it take?
Timing depends on the scope, feedback stages and launch requirements. We agree a schedule before work begins.
Do you work outside Brighton?
Yes. Wetton&Co works with businesses in Brighton, London and across the UK.
Tell us what needs to change
Send a short brief with your business, the challenge and your intended launch date. Start a brand project.
Launching a product? Explore our packaging design service.
