Wildpool
From the very first brainstorm, we helped shape Wildpool into a bold, adventure-first brand rooted in wild swimming culture. We led the brand positioning, and visual marketing creation, crafting a concept that celebrates community, courage, and cold-water immersion.
We designed and developed Wildpool’s website to showcase the brand and convert early adopters. Every touchpoint — from homepage to checkout — was built with performance, conversion and mobile experience in mind. We also prototyped a community-led Wildpool app, allowing swimmers to discover spots and track their adventures.
Website is still currently being developed at this stage. We will update this area once we are live.
We led and continue to lead Wildpool’s entire social marketing rollout — from teaser posts and community engagement to launch campaigns and lifestyle storytelling. We created seasonal imagery, caption banks, and user-generated content strategies to grow the brand’s voice and reach.
Scope included:
Social strategy & content creation
Caption writing & scheduling
lifestyle imagery generation
Fully branded social asset creation
Behind the scenes, we built out pitch decks, investor proposals and brand materials to help Wildpool attract early interest and investment. We also led the creative direction for all photography and campaign visuals, using a distinctive 90s film look and tactile close-ups to showcase product personality.
Born in cold water, built for the wild. If our journey with Wildpool has inspired you and you’d like to collaborate, create, or simply start a conversation, we’d love to hear from you. Reach out and let’s make something remarkable together.
